Models | Bettendorf High School

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Bettendorf, IA
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Bettendorf High School students run Bulldog Auto, a fully functioning auto service center. This provides a unique learning experience for students, while offering the Bettendorf High School community with low cost auto service options. Students concentrate on preventative maintenance services, such as oil changes and tire rotations. Eventually, they hope to offer other areas of automotive servicing. Students participate in the project through a number of ways in the business, math, science, and industrial technology classes.
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How it Works

Student team members at Bettendorf High School collaborated to form Bulldog Auto, a low-cost automobile repair and maintenance center at Bettendorf High School. Staffed by students, Bulldog Auto performs various auto maintenance to school and community members at an affordable price.

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Goals

The goal of Bulldog Auto is to  provide a unique learning experience for students, while offering the BHS community with low cost auto service options.

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Population Targeted

Bulldog Auto serves members of the Bettendorf community with minor auto maintenance needs.

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Customer Discovery

Students enrolled in business courses conduct market research through customer surveys. Additionally, they maintain a website dedicated to assessing the needs of their customers.

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Key Partners

Bulldog Auto has benefited greatly from the partnership of Andy McKenzie, service manager at Sexton Ford.

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Successes to Date

Servicing Vehicles

Auto Maintenance students have successfully serviced 3 Faculty members cars. This has allowed them to estimate work times, the scope of work they can complete, and a basis for a price point of services. The class has also developed a system for providing checks for the various systems of a given vehicle and a scale for measuring their severity.

Creating a Business Plan

Students have been successful in creating an initial business plan.  This business plan will provide the foundation for the project.

Researched Business Model

Students have met with Andy McKenzie, the service manager from Sexton Ford in Moline, IL to get feedback on their plan and processes.  Mr. McKenzie is committed to a long-term partnership, offering staff volunteers and possible internships as the project progresses.

Obtaining Customer Feedback

Students have done one round of customer canvassing / discovery, finding that there is both a need for the service and a customer base that intends to use the service.

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