Models | Roosevelt Middle School

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Cedar Rapids, IA
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It’s not a typical classroom, but we learn and always have a good time.
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Rider Radio is a project based learning group that was formed at the beginning of the year within the Roosevelt Option learning environment. This group has sustained its main focus to create a safe internet radio station that connects students with the community through various programming on their website. So far this group has created a business plan, budget and website where they have accounted for how to sustain this project, and connect with other schools for many years to come.

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Students at Roosevelt High School feel strongly that the radio station would benefit their community by providing music for kids and their families to enjoy. They also felt there was a void in the ways, other than social media, to get the word out about good things happening in their school and the entire school district. Students in charge of Rider Radio also aimed to showcase students’ creative abilities.  Many students have interests in different types of music (both creating and listening), broadcasting, and voicing their opinion on different topics, and now have an avenue to demonstrate their abilities.

In addition to the goals and objectives created by the students, they have also put together a timeline of

milestones that they will need to achieve for their project:

Phase I: Site Selection

Phase II: Equipment needed and setup

Phase III: Install/Test Software

Phase IV: Select/Hire Radio Producer and Personnel

Phase V: Develop Radio Programming

Phase VI: Conduct Software and Personal Conduct Training

Phase VII: Launch Live Streaming and Podcasting

Phase VIII: Conduct Community Outreach and Marketing

Currently, they are on Phase III in the process of getting the radio station up and running. Phases IV

and V are in the works, as they are starting to determine what specific broadcasting they will showcase

once the equipment has been purchased and is up and running.

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The goals and objectives for Rider Radio that have been outlined by the students are:

  • Create a safe internet radio station for the community
  • Have recent news that students will be able to engage the schools and community
  • Work with other Option groups to expand the project
  • Cover all middle schools and high schools once the project reaches it’s full potential

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The online radio station will be accessible to anyone interested in listening to music and hearing about school district news.

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The students in the Roosevelt Option, RMS Radio project participated in several forms of customer discovery during the first part of this year. First, they administered a survey to 65 Roosevelt students, which represented their target audience. They asked questions to gauge interest in the type of delivery for the radio station, times they listed to the radio the most often, length of time they listen to the radio, if they listened to online radio stations, as well as the genre of music they listen to. Students have also pitched their idea to the school board for the Cedar Rapids Community School District and then asked for feedback. Finally, a former DJ and member of the marketing team from the local radio station came into give them insight into the ins and outs of radio.

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Kings Auto

The Cedar Rapids Gazette

Cedar Rapids Community School District

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Obtaining Customer Feedback

Students have completed extensive research into what it takes to start a radio station, what equipment they need, and how they can sustain this project for years to come once broadcasting has started. Within the milestones, in Phase I students were able to research and actively pursue what site plan they wanted to have with their radio station. They found that the population that they are targeting (Roosevelt students) would be more inclined to use internet streaming for listening, so they turned their research towards starting up in that manner (through podcasting).

Creating a Functional Website

The technical support team has been working with outside key partners in getting a website formed that can be a platform for all of their broadcasts. They have also been working on another supporting website that will be linked with Riders Radio Sports team where games will be broadcasted in both audio and video.

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