How it Works
Monticello High School students first learned about creating a successful business through collaboration with Metro High School students, in Cedar Rapids, Iowa, and through interviews with NewBo Market business owners. Using their new insight, the students brainstormed potential business ideas to include a popcorn business.
After researching startup costs, key resources, potential customers, and product marketing, the students decided to conduct further research to support starting a popcorn business. Students were placed on one of three teams: Community Outreach & Marketing, Industry & Production, or Business Formation with one or two juniors or seniors leading each group.
The Community Outreach & Marketing team creates surveys to receive community feedback on preferential popcorn flavors and communicates feedback to the other teams. The Industry & Production team connects with industry experts and develops production procedures based on the community survey results. The Business Formation team collaborates with school administrators and the district food director, and is working to establish a board of directors consisting of community members who will provide insight, input, and direction as the business goes into production.
Students also had the opportunity to learn more about the popcorn making process by visiting CornFusion, a popcorn business located at NewBo City Market and Lindale Mall in Cedar Rapids, Iowa. Through this opportunity, students learned about ordering equipment, flavoring supplies, marketing techniques, pricing structure, and other aspects of the popcorn making business.